What’s next, thoughtfully selected
Sell on STILT
A curated marketplace where distinctive products have room to be discovered—and the people behind them have room to be known.
STILT brings emerging Founder-led brands into a marketplace built around discovery, thoughtful presentation, clear operating standards, and a stronger connection between shoppers and the brands they choose.
Introduce Your Brand →What STILT is looking for
STILT is intentionally curated. We look for brands with a clear point of view, products that give shoppers a reason to stop and look closer, and the operational readiness to follow through when someone chooses them.
Who may be a fit
Our review focuses on the business, the product, and the experience you are prepared to give shoppers—not on assumptions about the Founder behind them.
Founder-Led
The Founder or founding team remains meaningfully involved, with a recognizable point of view behind the brand and its products.
U.S.-Based
STILT currently accepts U.S.-based Founder-led brands that can fulfill domestic orders.
Ready to Serve Shoppers
Pricing, inventory or production timing, imagery, fulfillment, returns, and shopper care are ready to support real orders.
Distinctive Product Point of View
The product gives shoppers a meaningful reason to discover it here—through design, formulation, craftsmanship, use, materials, or another clear difference.
Emerging Visibility
The brand shows real market readiness while still having room to be introduced to a wider audience.
The Founder experience
Your relationship with STILT extends beyond a listing. Approved Founders have a public brand presence, a dedicated Founder Portal, clear financial records, and access to marketplace programs and resources designed around operating well and being discovered well.
Your public presence
Your brand has a place here.
Your Founder Shop brings together your story, approved imagery, products, and point of view so shoppers can understand the brand behind the purchase.
Your business
One connected Founder Portal.
Manage products and orders, see what needs your attention, follow payouts, maintain your shop profile, and access Founder guidance in one place.
Your financial record
Know what you earned and what was paid.
Payout history, annual earnings records, fees, refunds, adjustments, and any available official tax documents stay connected to your Founder account.
Your participation
More ways to take part.
Product pathways, Discovery Showcase opportunities, editorial programming, and other marketplace programs create additional ways for shoppers to encounter your work.
Founder benefits
STILT is designed to support discovery, connection, and practical Founder development—not simply product listings. Some benefits are included with active participation, while others depend on eligibility, editorial selection, scheduling, or future program availability.
Be Discovered
Build a thoughtful marketplace presence and create more ways for shoppers to encounter your brand.
Build Connections
Participate in STILT community and discovery programs designed to connect products, people, and expertise.
Understand Your Growth
Use onboarding, operating guidance, and evidence-supported review to understand what is working and what deserves attention.
Explore What’s Next
Learn about optional MarketLink solutions and future preferred access to eligible MarketLink Intelligence offerings when available.
Be Discovered
Included
A Curated Marketplace Presence
A dedicated selling presence on STILT designed to introduce emerging independent brands to shoppers seeking thoughtfully selected products.
Included
Founder Directory Visibility
Inclusion in the Founder Directory so shoppers can discover the people and stories behind participating businesses.
Eligibility-based
Editorial Discovery Opportunities
Eligibility for STILT editorial features, curated collections, promotional storytelling, and other discovery initiatives. Placement is selective and not guaranteed.
Eligibility-based
STILT Picks Consideration
Participating products may be selected for STILT Picks and other editorial merchandising opportunities. Selection is not guaranteed.
Build Connections
Included
STILT Social Participation
Standard access to eligible STILT Social features for approved Founder stories, educational content, product information, and community participation under the applicable Social policies.
Eligibility-based
STILT Live Opportunities
Eligible Founders may be invited to participate in STILT Live programming and replay-supported features where available. Scheduling, format, and additional opportunities are selective and subject to program readiness.
Eligibility-based
Discovery Professional Exposure
Eligibility for relevant discovery opportunities involving approved stylists, beauty professionals, personal shoppers, creators, and other Discovery Professionals. Participation or endorsement is not guaranteed.
Understand Your Growth
Included
Founder Onboarding & Guidance
Structured onboarding and a follow-up checkpoint to support marketplace readiness, operating expectations, and early participation.
Included
Founder Growth Review
An evidence-supported review targeted around Month 3 using available marketplace performance, product discovery, fulfillment, return, and participation information to identify priorities and next actions.
Included
Business Resources & Support
Access to relevant Founder resources, marketplace operating guidance, and information about optional business-support solutions available through MarketLink Ventures.
Explore What’s Next
Future optional benefit
Preferred Access to MarketLink Intelligence
Active STILT Founders in good standing may receive preferred pricing on eligible MarketLink Intelligence subscriptions if and when that optional offering launches under separately approved terms. It is not required to sell on STILT and does not replace the included Founder Growth Review.
Clear expectations
Editorial placement, STILT Picks, Live participation, Discovery Professional opportunities, and other selective programs are not guaranteed. Optional MarketLink services are separate from STILT marketplace participation. Any future MarketLink Intelligence preferred-pricing program will be published only after its terms, controls, and availability are finalized.
Product pathways
Pathway placement reflects the product’s actual stage and the way STILT plans to introduce it to shoppers.
First Look
Learn from an early release.
A defined test period for selected early products, using real shopper behavior to help inform the product’s next step.
Ready for Discovery
Join the ongoing marketplace experience.
Products ready for broader discovery across the marketplace, category pages, Founder Shops, search, and approved merchandising surfaces.
Final Release
Give the final inventory a clear ending.
Remaining new inventory from an ending product run, presented transparently while real quantities remain.
How joining works
You will know what STILT is reviewing, what is needed from you, and what comes next.
01
Introduce your brand
Share your story, products, current reach, and operating readiness through the Founder Application.
02
STILT reviews the fit
We review your brand and products against the published Founder qualification dimensions and marketplace standards.
03
Prepare your shop
Approved Founders complete account and payout setup, prepare approved products and content, and work through launch readiness.
04
Build your presence
Use your Founder Portal to operate your shop while your products and story participate in the broader STILT discovery experience.
Founder economics
STILT separates one-time onboarding and product charges, Marketplace Service Fees, payment processing, and payout timing so you can understand how the relationship works before you accept an offer.
Onboarding & first products
Your Founding Seller offer shows the applicable onboarding and activation terms before you accept. Your first three approved product activations are included with onboarding.
Additional approved products
Founders may have up to six active products. Approved products 4–6 carry a one-time $10 activation fee per product.
16% Introductory Marketplace Service Fee
Applies to ordinary marketplace sales during the applicable Founding Seller introductory period.
18% Directly Attributed Discovery
Applies only to the specific qualifying purchase carrying a valid STILT-approved attribution code outside an active 20% Discovery Showcase window.
20% Discovery Showcase Event
Applies to qualifying sales during the applicable Discovery Showcase Event window. The 18% and 20% rates do not stack.
Payment processing
Payment-processing charges are separate from the Marketplace Service Fee and are shown separately in Founder financial records.
Payout timing
Your payout timeline begins once delivery is verified. After the seven-day period following verified delivery, eligible earnings move into the next weekly payout cycle.
Listing continuity
Founder approval is an ongoing relationship while the account remains in good standing. Individual products may be renewed, updated, paused, or retired as STILT reviews the active assortment over time.
No outcome promises.
Participation can create opportunities for discovery, but STILT does not guarantee a particular level of sales, traffic, placement, promotion, demand, or business results.
Photography, video & content
Products need accurate, professional presentation. Founder content adds the story and point of view that help shoppers remember what they discovered.
Included Media
Marketplace participation includes a defined amount of approved video content to help showcase your products, story, and brand.
Site Experience
Media guidelines help keep Founder Shops polished, consistent, and easy to experience across STILT.
STILT Editorial Content
Content produced or requested by STILT for marketplace features or programming is included at no additional media charge and does not count against the standard media allocation.
Additional Media
Requests beyond the included allocation may be submitted for review based on current platform capacity and any applicable fees disclosed before approval.
Ready to introduce your brand?
Tell us what you are building, what makes the products distinctive, and how you are prepared to care for the shoppers who discover you here.
Start Your Application →