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Founder Application

Tell us what you are building, what makes the products distinctive, and how you are prepared to serve the shoppers who discover you here. We read the whole picture, not a product photo or a follower count.

Who may be a fit

We look at five things when we read an application, and we look at them together. Personal characteristics are not part of the qualification decision.

  • Founder-Led

    The Founder or founding team remains meaningfully involved in the business and brand.

  • U.S.-Based

    The business is U.S.-based and able to fulfill domestic orders.

  • Ready to Serve Shoppers

    Pricing, inventory or production timing, imagery, fulfillment, returns, and shopper care are workable.

  • Distinctive Product Point of View

    The products give shoppers a meaningful reason to discover the brand here.

  • Emerging Visibility

    The brand is market-ready without already being broadly available everywhere.

Founder & brand

Help us understand who is building the business, how the brand shows up today, and the point of view you want shoppers to remember.

Use your own voice. We want to understand the person, purpose, or perspective behind the products.

Wherever that is today — your own shop, a few stockists, or mostly word of mouth. This helps us understand where your brand is discovered now.

We'd like to understand what interested you in STILT and what you hope this marketplace relationship could offer your brand.

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